Cellrox Multi-Persona Transforms Retail’s Employment Strategies

Cellrox multi-persona technology is transformational in redefining retail employment strategies.  The new Patient Protection and Affordable Care Act (PPACA), also known as “Obama Care”, requires employers of more than 50 full time employees to extend healthcare coverage to employees working more than 30 hours a week or be subject to penalties. The financial impact on the retail industry is overwhelming and many employers are most likely, at least in part, to look at a different employment model that favors more part time or occasional employees and less full time ones.

This latest pressure towards a different employment model is adding to existing pressure that may favor a part- time, occasional, project or task based, or freelancer type of employment.  In fact, according to Intuit, the percentage of these types of jobs in the US economy will grow by 2020 from 30% to 40%.  It is also safe to assume that in some industries this type of employment will make up the majority of jobs. Additional pressures towards this type of employment include;

  • How Millennials roll – Generation Y does not want their parent’s jobs. Young retail associates may prefer to work hard for a few months and then travel or break for the rest of the year. They may also prefer to have a part time job freeing up time for their interests.

  • Seasonality – The Holidays, and other times of the year, with increased buyer patterns, present a challenge in managing the costs of employees in order to accommodate peak demand.  A model where occasional employees can join a retailer for the duration of the peak mitigates the costs of retaining more employees than needed on an annual basis.

  • The PPACA – Obama care now offers occasional employees the opportunity to get affordable healthcare, outside the company for which they temporarily work, which was previously very expensive.

So how can Cellrox enable this new way of work and help retailers mitigate the burden imposed by the PPACA?  Young retail associates tend to be tech savvy, carry their smart devices at all times, and tend to be connected to their apps. The occasional employment model also means a lower level of trust between the employer and the employee as the employee comes and goes continuously or may not fully commit his/her time. This rapid churn also dictates that retailers will be less interested in supplying these employees with devices. The preference is to allow these employees to continue to use their smart devices while allowing for a second and separate work persona to be added to the employee device. The employee can then use the work persona in a work related capacity, enjoying in full, work related apps, without hurting their personal experience on the device and while keeping their private data, habits and behavior hidden from their employer .

The work related provisioning and de-provisioning of a retail associate device needs to be quick and clean, without mixing the personal and professional realms, which will be hard to untangle a few months down the road.  The complete separation of the personal and professional persona which Cellrox provides, at the OS level, fits this model, creating an easy way to sever or start the employment, and at the same time, protect the retailer’s security and employee’s privacy.

Furthermore, having a temporary job, means that the occasional employee needs to maintain their job pursuits on a continuous basis.  They are constantly aiming for the next job around the corner, and using public profile services such as Linkedin or others to aid in this search.  For the current and future employee, having the ability to sustain their public/internet life while working for a retailer from the same device is highly desirable.

Cellrox has a unique value proposition to retailers in allowing them to easily entertain employment models that help mitigate substantial PPACA costs. This is done by enabling full separation of the employee’s personal and professional persona on their device, arming them with applications to do their professional job without exposing retailers to risk from the employees personal persona activity, and on the other hand, sustaining the occasional employee personal smart phone usage patterns.  No additional device for work is needed, and no risky sharing or mixing of professional and personal information takes place.