Last week we highlighted the significant advantages adopting a multi-persona strategy has on the ability for the enterprise to successfully implement a BYOD strategy. It is clear that specific trends in business would be supported by this strategy and allow a variety of enterprises to rise to meet the business challenges of tomorrow. This is especially true for highly regulated industries, such as financial services. Currently, the standard for the majority in this industry is to have an employee carry two separate smartphones, one for their professional use and the other for personal, with the expectation that these two arenas will never overlap.
This expectation, however, is unrealistic and does not sufficiently address the way in which we actually work in a constantly updated and socially connected world. No longer do we expect that we will go to work for eight hours of our day, disconnect, come home, and not be connected to the work place again until we walk back into the office the next morning.
We are connected 24 hours a day, and we understand that this is the expectation. If we need to take a business call during our child’s Saturday soccer game, send a quick e-mail at a family function, or to stay up late to take a call from the other side of the world from home, we do so. Our professional and personal lives are intricately weaved together and we continue to manage them fluidly throughout the course of our day and the tools the industry gives an employee must be adequately accommodating.
The antiquated idea that two separate smartphones will solve issues of compliance is naive. Smart people simply will not do what is impractical. If suddenly an employee, on the way to a business meeting, remembers that he forgot to tell the babysitter that she needs to pick up his child early from school and also realizes that he forgot his personal phone on his desk, will he not solve his personal emergency from his professional device? Will an employee at her son’s talent show, and without her work phone on a Sunday afternoon, not send a quick work e-mail when she realizes that she forgot to cancel a 6 AM Monday morning meeting? What makes sense will win in both of these situations, while compliance is put at risk.
With Cellrox, the impractical user experience of switching between two physical phones is replaced with an easy tap to move between the professional and personal personas on one device. The ease in which a user can now switch between personas is the reason compliance will increase, as the only thing that the user needs to do to adhere to their industry’s compliance regulations, is tap.
A multi-persona strategy increases compliance by addressing the practical and efficient way in which employees prefer to work. It is a complete solution which allows an employee the fluidity of managing both their professional and personal lives on a single device with complete separation between both. The multi-persona strategy is able to provide the compliance typically gained with two phones, but on the convenience of one device.
Next week we will look at how the Cellrox multi-persona strategy helps the enterprise attract and retain employees in the ongoing war on talent. Come see us at MWC 2014, Hall 2, 2G50 within the IMA Pavilion. For the full Cellrox story read here.